WHAT IS THE INCLUSIVE INNOVATION JOURNEY?
Governments often have a hard time reaching and providing essential goods and services to low-income populations. At the same time, inclusive businesses are successfully operating innovative solutions to serve such communities, but often not at scale.
Business Call to Action's Inclusive Innovation Journey (IIJ) bridges this gap by fostering collaboration between the private sector and the government. The IIJ is a government-led inclusive innovation process that replicates and adapts proven inclusive business models and their solutions to serve low-income populations, in the last mile.
The Inclusive Innovation Journey has recently been launched in Colombia and Tunisia. Click on the maps below to find out more for country-specific contexts or continue scrolling for an overview of the IIJ process.