GIM Launches MAP International Case Study on Mobile Banking

6 March 2011

Growing Inclusive Markets (GIM) released a case study featuring Business Call to Action member company MAP International. MAP International provides central bank approved biometric identification and a mass-market virtual financial service that links consumers, merchants, banks, and service providers. This has enabled them to build a leapfrog solution that has the potential to be scaled quickly in order to expand access to financial services for the millions of Ugandans that currently don't have access to the formal financial sector.

Download the MAP International case study from the GIM database, please click here.

About the Author: Eria Hisali is a lecturer at the Faculty of Economics and Management at Makerere University, in Uganda where he has worked since 2000. He holds a PhD in the field of Economics from the University of Dar es Salaam in Tanzania. He has previously done various consultancies for UNDP and the Parliament of the Republic of Uganda; the Tanzania Economic Development Trust; for the World Bank/FAO; and done research for the International Food Policy Research Institute (IFPRI). Dr. Hisali is a Peer Reviewer for the Africa Development Journal and the African Journal of Business Management.

About GIM: The GIM Initiative is a UNDP-led global multi-stakeholder research and advocacy initiative that seeks to understand, enable and inspire the development of more inclusive business models around the globe that will help to create new opportunities and better lives for many of the world's poor. The GIM Initiative involves a broad range of partners from developed and developing countries, has produced global, regional and national reports, action-oriented research tools, a web-based knowledge management platform, and generates capacity building, network building and knowledge sharing at the local level.