BCtA welcomes new member company RoyalDSM

The Business Call to Action is pleased to welcome the global science-based material and life science company RoyalDSM, headquartered in the Netherlands. Through its Nutrition Improvement Program marketing unit, DSM has recently joined the initiative with a commitment to eradicate malnutrition. DSM has partnered with Mercy Corps in its KeBAL initiative, a pilot food cart program in Jakarta, Indonesia designed to provide nutritious, high quality food options, while raising community awareness around nutritional issues. Launched in 2009, the KeBal model provides healthy food to street vendors and healthy foods cooked in its centers in urban neighborhoods and local schools. The program will support an estimated 30,000 children who are expected to benefit from nutritious foods in low-income areas of the city. In Indonesia, an estimated one-third of children under the age of 5, nearly 8 million in total, suffer from the effects of malnutrition. The program also plans to create a self-sustaining business model that can be spun off and will create employment opportunities in Jakarta and beyond.

Welcome DSM!