BCtA Highlights Private Sector Efforts to 'Aim for the Base of the Pyramid'

14 August 2011

Investors have begun to notice that Africa is ripe with opportunity for investment in the Base of the Pyramid (BoP). Nearly 200 new social impact funds, with the goal of investing in small and medium enterprises (SMEs) in developing countries, have been launched in the last three years alone.

Business Call to Action's Christine Ribeiro writes about how big business is implementing profit-making initiatives in 'Aim for the Base of the Pyramid,' a feature article in the May-June issue of Africa Investor magazine.