Coca-Cola

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Coca-Cola

Enabling Jobs and Opportunities at the Base of the Pyramid.

 

BCTA MEMBERSHIP STATUS
Alumni


SECTOR
Agriculture, Food & Beverage


HEADQUARTERS
United States


REGION OF INITIATIVE
Africa


SDG CONTRIBUTION


 

The Coca-Cola Company and its bottling partners have pledged to significantly expand its network of locally owned, low cost micro-distribution outlets, or Manual Distribution Centers, to provide employment opportunities in base of the pyramid markets across Africa.

The Coca-Cola Company is on target to open at least 1,300 new micro-distribution centers providing jobs for 5,300 people by mid-2010. As a result of this initiative, the beverage company will generate $320 million in new revenues. In addition, The Coca-Cola Company is conducting research to extract lessons learned and best practices to enhance the business and development benefits of the model as they expand its use in other regions.