Dr. Ted London is the Director of the Base of the Pyramid Initiative at the William Davidson Institute and a Professor at the University of Michigan’s Ross School of Business. Dr. London's research focuses on the intersection of business strategy and poverty alleviation and emphasizes creating new knowledge with actionable implications. In this third Champion’s Circle interview, Dr. London discusses how the private sector can strategically engage with those at the base of the pyramid to create value for all. Dr. London also speaks about his new book Next Generation Business Strategies for the Base of the Pyramid, which is co-edited with Stuart Hart, Chair in Sustainable Global Enterprise and Professor of Management at Cornell University's Johnson School of Management. Watch video.