Phillips Healthcare Services Limited (PHSL) brings its expertise in providing affordable and sustainable healthcare solutions to improve nutritional outcomes in Kenya. As part of its Business Call to Action initiative, PHSL plans to expand its pilot nutritional supplement programme to reach more than 150,000 young children with Micronutrient powder (MNP) by 2018.

As a wholly-owned subsidiary of Phillips Pharmaceuticals Limited, part of the Phillips Pharma Group is working in Kenya, Ghana, Nigeria, Rwanda, Tanzania, Uganda and Zambia. The company serves as a leading importer, distributor and marketer of pharmaceutical, surgical and diagnostic equipment. PHSL is also serving as the social investment arm of the Phillips Pharma group -- working to increase affordability and accessibility of quality healthcare solutions for Base of Pyramid (BoP) clients. PHSL has two business pillars that guide their business and community engagement. The first pillar is to provide Pharmaceutical Supply Chain Services to donor funded projects ensuring adherence to good distribution practices (GDP). The company works as a subcontractor for USAID in the Kenya Pharma project to help distribute medicine for HIV infected clients in Kenya.

As part of the second pillar, PHSL provides affordable, quality healthcare solutions to the working poor to ensure that the population at the base of the pyramid has access to quality healthcare. The company has various initiatives under these guiding pillars and routinely partners with like-minded organizations in order to achieve greater impact. Projects currently underway include a strategic partnership with Novo Nordisk to procure insulin and ensure an uninterrupted supply to BoP clients with diabetes. PHSL also distributes Zinc and ORS kits in collaboration with the Clinton Health Access Initiative (CHAI). The specialized product kits used to treat diarrhea are typically too costly for most rural families, but as part of the program the kits are made available in all neighborhood shops and kiosks. PHSL is also working on a pooled procurement program with the Kenya Association of Physicians Treating Lung Disease (KAPTLD) to increase affordability and accessibility of asthma management products to clients.

PHSL's core objective through social marketing is to increase affordability and accessibility to quality healthcare products.

Video:

Grace Waiharo, Philips Healthcare Services Ltd, interview at BCtA Forum 2014.