Company links health security with better medical outcomes

New York, Bangalore, 12 November 2013 - PharmaSecure, a leading patient data company, has joined the Business Call to Action (BCtA) to improve healthcare access for 200,000 people in India by 2015 through its specialty mobile phone application psConnect.

As an extension of its medicine verification business model, the company developed psConnect to meet the gaps in healthcare access and high rates of counterfeit medicine. Through this application, consumers may register authentic medicines by sending an SMS of the unique code that is printed on the medicine pack at the time of manufacture.

After consumers register their medicine, they gain access to psConnect, an SMS-based platform of mobile health services that educate consumers about their condition, remind them to follow proper treatment regimens, and make referrals to healthcare providers, among other services. Being SMS-based, psConnect is especially useful to patients in remote and underserved areas.

PharmaSecure is transforming the delivery of healthcare services with its mobile health platform, which educates consumers in the use of mobile technology to gain greater control of their healthcare needs, said Sahba Sobhani, Acting Programme Manager for the Business Call to Action.

The applications of psConnect go beyond just the Base of the Pyramid, especially in India, where chronic conditions like diabetes and heart disease are on the rise. Reminders to take the necessary medicines at the right intervals not only help improve patients health, but recapture revenue lost by pharmaceutical companies due to poor adherence by patients.

This reclaiming of lost revenue in turn allows manufacturers to bear costs of other beneficial psConnect programs, including free physician consultations over the phone, which help prevent the self-diagnosing and self-medication that many patients do in India to avoid doctor fees.

PharmaSecure has been working in India since 2007 and has verification codes on over 700 million pharmaceutical products, said Nathan Sigworth, PharmaSecure's Co-founder and Chief Executive. As an innovative pharmaceutical verification provider, PharmaSecure is proud to partner with the Business Call to Action and expand this much needed low-cost mobile health platform.

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For more information, please contact:

BCtA: Karen Newman, karen.newman@undp.org, +1.212.906.5194

PharmaSecure: Abhijit Acharya, aacharya@pharmasecure.com, +91 9871944311

Business Call to Action is a global initiative that challenges companies to develop inclusive business models that offer the potential for development impact along with commercial success. The initiative is the result of a partnership between the Australian Department of Foreign Affairs and Trade, the Dutch Ministry of Foreign Affairs, the Swedish International Development Cooperation Agency, UK Department for International Development, US Agency for International Development, United Nations Development Programme, the United Nations Global Compact, and the Clinton Global Initiative to meet the anti-poverty Millennium Development Goals by 2015. Companies report on progress toward commitments on an annual basis. To learn more, please visit www.businesscalltoaction.org or join the conversation on Twitter at @BCtAInitiative.