New York/Bangalore, 23 December 2013 - Leading Indian based social enterprise Babajob has announced it will join the Business Call to Action (BCtA) with plans to connect over 15 million low-income job seekers in India with better job opportunities by 2016.

Founded in 2007, Babajob.com is a web and mobile social enterprise dedicated to bringing better job opportunities to the informal job sector by connecting employers and job seekers via the web and mobile applications.

By leveraging mobile technology, Babajob is working to provide job seekers with greater access to information about job opportunities in their communities as it allows employers to hire the workforce they need more quickly and efficiently.

In India, where a large segment of the economy relies on mobile technology, Babajob has worked to empower job seekers by offering them relevant information and greater decision-making opportunities while connecting them to potential employers. The company has over 1,300,000 job seekers registered across India.

It is vital that low income job seekers be able to compete for jobs with up-to-date information about opportunities in the marketplace, said Sahba Sobhani, Acting Programme Manager, Business Call to Action. Babajob is an efficient way to help employers find suitable employees and vice versa.

This new commitment with the BCtA will further Babajob's range of technology to meet the needs of a diverse workforce seeking valuable job information and a mechanism to create their personal profiles through the Babajob network, said Sean Blagsvedt, CEO Babajob.

For More Information:

BCtA: Karen Newman, karen.newman@undp.org, +1(212)906-5194

Babajob: Vir Kashyap, press@babajob.com, +91 8880-466111

Business Call to Action is a global initiative that challenges companies to develop inclusive business models that offer the potential for development impact along with commercial success. The initiative is the result of a partnership between the Australian Department of Foreign Affairs and Trade, the Dutch Ministry of Foreign Affairs, the Swedish International Development Cooperation Agency, UK Department for International Development, US Agency for International Development, United Nations Development Programme, the United Nations Global Compact, and the Clinton Global Initiative to meet the anti-poverty Millennium Development Goals by 2015. Companies report on progress toward commitments on an annual basis. To learn more, please visit www.businesscalltoaction.org or join the conversation on Twitter at @BCtAInitiative.

Babajob.com is a Bangalore-based social enterprise that creates radical efficiencies in the informal and entry-level formal sector job market and reduces information asymmetry by leveraging digital and mobile technology. Babajob seeks to empower informal sector job seekers with relevant and accessible information about job opportunities, and employers with access to employable informal and entry-level job seekers by leveraging technology and a proprietary matching algorithm.

Tell anyone who is looking for a job to give a missed call to 08030752454 for a free instant SMS with a matching job from Babajob.com