BCTA MEMBERSHIP STATUS
Alumni

SECTOR
Consumer Goods

HEADQUARTERS
Japan

REGION OF INITIATIVE
Asia & Pacific

SDG CONTRIBUTION

RELATED NEWS

Japanese cosmetics giant Shiseido has joined the Business Call to Action with an initiative to improve hygiene, nutrition, and health among rural Bangladesh women, as well as market skin-care products developed to meet their unique needs. The initiative is projected to impact 150,000 low-income women living in rural communities as well as create jobs for local women.

The awareness campaign will leverage women's desire to look and feel their best by linking nutrition and hygiene practices to their daily skin care regime and their family's health. It will also support the marketing of a skincare line developed specifically to meet these women's cosmetic, cultural and economic needs. Shiseido expects more than 4,000 women to use the new line by 2018.