Nurturing a Lifelong Learning while Empowering Women
Indonesia-based social enterprise biMBA AIUEO has joined Business Call to Action (BCtA) with a commitment to bring its children’s early education learning centres to at least 30 provinces and 500 sub-districts in the country by 2030, reaching 1 million students – 15 percent of them from communities earning less than $8 a day.
Indonesia has a growing youth population: over 27 percent are below the age of 14, and 30 million children are aged between 3 and 6. In this archipelago of 6,000 inhabited islands, access to quality early education is challenging, especially for low-income communities.
biMBA AIUEO was founded in 1996 as a foundation to support early learning for Indonesian children who lacked access to quality education. Its goal is to instill an interest in learning and boost the reading and writing abilities of children aged 3-6 through fun educational activities, a small-step system and individual mentoring. After opening 20 branches in Jakarta, biMBA began to develop a franchise marketing system, which became its principal business model.
This inclusive model generates profit through the payment of franchise fees, royalty sharing and sales of branded products such as learning modules, t-shirts and magazines. In addition to covering operating costs, profits are used to scale up the franchise and to fund research and development.
This franchise system does not require expensive investment: education fees are affordable and operating costs are low. In fact, many franchisees operate in their own houses or backyards. While providing graduated tuition fees based on need (including full payment, half scholarship and full scholarship), biMBA actively seeks children from poor communities to fulfill the 15 percent of spots it reserves for fee-free education.
As part of its BCtA pledge, biMBA aims to employ more than 200,000 women from low-income communities as teachers by 2030. Employment with biMBA AIUEO empowers women by providing income that strengthens their families’ resilience. To date, more than 6,000 teachers have been trained by biMBA AIUEO at no cost to them.
The company’s commitment to scale up is enabling the inclusive social enterprise to expand its franchise model and reach even more young learners and empower a host of new educators across Indonesia. It has pledged to reach 1 million children in 34 provinces across the country by 2030.